“Who You Gonna Call?”
Who you gonna call? Ghost Busss…Papa John’s! The famous pizza delivery chain, Papa John’s, is the latest company to team up with the Ghostbusters film being released later this year. Starting Monday, Papa John’s will be airing a commercial displaying chairman and CEO, John Schnatter, and the “Slimer” character from the 1984 film and the upcoming 2016 remake.
Schnatter has been the face of the company for numerous commercials, and is even normally seen on Papa John’s pizza boxes. To help push the promotion further, a limited time specialty pizza is being offered by the company, which is advertised in the commercial as a slime-covered Schnatter delivers his famous “Better Ingredients. Better Pizza.” slogan. On the pizza boxes, now instead of wearing his regular red shirt, he will be clothed in a Ghostbusters jumpsuit helping, to promote the movie. If that wasn’t enough, Papa John's store branding appears in the movie itself, as its pizza boxes and pizza can be seen in a part in the Ghostbusters' headquarters. Plans for a “Who You Gonna Call” sweepstakes are also in the works, rewarding customers who order pizza’s online, and also a featured SnapChat filter is being created.
The strong tie-in between Papa John’s and Ghostbusters shows what type of content creation is possible when two entities partner together effectively. Activ8 Media can creates this type of content, and understands the importance of getting it to the right consumer base. Both businesses are helping to activate each other while simultaneously promoting their own product, something Activ8 Media can enable your brand to achieve.
Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers. For more information on how you can activate your business or brand, visit us at activ8media.com.