United Airlines’ New Class
United Airlines is preparing to take luxury travel to cloud nine with their upcoming release of “United’s Polaris Business Class”. The attempted rebranding of the airline’s first class accommodations is in response to the growing trend of luxury travel airlines from the Middle East and Pacific. United’s Polaris project is set to launch December 1st of this year in Chicago.
The Polaris Business Class will attempt to break the mold used by traditional airlines. There will be no shortage of perks for those who purchase a Polaris ticket and the luxurious experience will actually be centered around the new pre-flight accommodations. Before the flight, customers will have exclusive access to the “Polaris Lounge,” which will feature a gourmet restaurant with a menu created by Chef Art Smith, along with private showers and day beds. These exclusive amenities increase the value of the class before travelers even board the plane. United’s luxurious traveling experience only enhances when Polaris purchasers step onto the plane. Each seat in Polaris Business class features a 16-inch, high definition television, and seats that recline to a full 180 degrees, allowing travelers to sleep comfortably on extended flights. With bedding from Saks Fifth Avenue, flying will become more comfortable than ever in the Polaris Class.
By rebranding its traditional first class, United is now selling an enhanced flying experience rather than an over priced plane ticket. Activ8’s John Fosco touched on this subject in episode 28 of Activ8 Daily, when he explained how to sell value to customers. United’s Polaris Business Class is attempting to cater to travelers by making flying more comfortable, enjoyable, and luxurious. By enhancing what they have to offer, United’s product will stand on its own no matter the price tag, for sure transforming the flight experience for all travelers in the future.
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