Under Armour - Maximizing Brand Awareness
This week has been huge for Under Armour, as Steph Curry and the Golden State Warriors set the record for most wins in the National Basketball Association (NBA) and Jordan Spieth was setting up to lock in another Master’s title in golf, both of these elite athletes proudly representing Under Armour. As well, there has been huge success with Under Armour’s newest #RuleYourself marketing campaign, trending on multiple social media platforms.
Under Armour has always been seen as the underdog in the sports industry with Nike and Adidas leading the way. That is no longer the case, as Under Armour is proving to be a major competitor sponsoring big name athletes, building brand awareness, and producing innovative new products as well as marketing campaigns. Under Armour also sponsors Cam Newton, the starting quarterback for the Carolina Panthers, who made it to the most recent Super Bowl finals. With Under Armour stock up 7% before the weekend, analysts are predicting as much as 20% in profit growth during 2016 and 2017. But with Jordan Spieth’s unexpected loss at the Master’s this Monday, the Under Armour market took a hard hit, dropping 5.2%. This shouldn’t prove to be the biggest problem for the growing powerhouse however, with their effective use of social media, marketing tactics, and athlete endorsements to get their biggest amount of brand exposure to date, not to mention Steph Curry’s push to help the Golden State Warriors break history Sunday night, tying the team with 1996 Chicago Bulls for most in-season wins.
Brand awareness is a major key to growing any business and brand, but sponsoring big time athletes is not the only way to maximize exposure. Activ8 Media knows their way around the social media market, creating new and fresh content, and also a successful brand awareness strategy. They build custom plans for each brand and business quickly, and effectively.
Activ8 Media is an industry-leading, digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers.