UFC Sells for $4 Billion
Announced Monday morning, the Ultimate Fighting Championship (UFC) has reached a deal with the Talent Agency WWE-IMG to be sold for the most expensive transaction in sports history. WWE-IMG, alongside its owner Silver Lake Partners, Kohlberg Kravis Roberts, and investment firm MSD Capital, will take over the mixed martial arts company for an astounding $4 billion. The organization was bought for a mere $2 million in 2000, and the new deal sees the same company being sold for nearly seven times its annual earnings.
The rapid growth of the UFC over the past decade has seen many changes brought to the company, but even still, they are “committed to pursuing new opportunities for UFC and its talented athletes to ensure the sport's continued growth and success on a global scale." said WME-IMG co-CEOs Ari Emanuel and Patrick Whitesell. UFC President Dana White will still hold a position with the UFC, even after denying it had been for sale when it was first reported nearly two months ago.
Although the new owners of the UFC share the same vision and passion for the sport, changes could be on the horizon for the company. It is unclear whether WWE-IMG will continue to represent fighters, or even if it will re-new the FOX TV deal after the year 2018. Regardless what decisions are made as more and more questions come to fruition, one thing is certain: “The sport is going to the next level” according to Dana White.
Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers. For more information on how you can activate your business or brand, visit us at activ8media.com.