For nearly an entire year, the Republican presidential primary has been the most covered topic in the media. Senator Ted Cruz and real estate tycoon Donald Trump emerged from the original 17-candidate field as the front-runners for the Republican Party’s nomination. After following behind early, Senator Cruz staked his campaign on the state of Indiana which voted on Tuesday. Unfortunately, for Cruz supporters, the Trump train could not be slowed and the wealthy businessman took Indiana by a landslide. After news broke of another Trump victory in Indiana, Cruz suspended his campaign, making Donald Trump the presumptive presidential nominee for the Republican Party.
Since episode 1 of the Activ8 Radio Podcast, the #TrumpMinute has been a popular segment that dissects the impact of Trump’s notorious antics on his campaign and brand. The businessman has made several controversial statements since announcing his candidacy, and the weight of those remarks will truly take effect now that Trump is the official face of the Republican Party for the 2016 election. Many of the nation’s brightest political analysts believe that the transition from the primary to the general election will usher in a new Donald. This should mean Trump steering away from controversy and carrying himself and his campaign as more “presidential”. But will a rebranding of the Trump persona help his chances to capture the White House or hinder them? We can see this recent change in character in a Facebook post the candidate posted the other day already gaining much controversy.
Although Donald Trump’s primary campaign goes against the grain of traditional politics, his boisterous attitude has gained him more media coverage than any other candidate. Trump’s personality has also attracted a huge following that share his anger with traditional politics and a change in personality would certainly push away the voters he has most appealed to. In all areas of business and politics, a rebranding campaign could result in catastrophe since you risk changing the image people became excited about. If Donald Trump does choose to tone down his campaign, his brand could lose all of the momentum it gained from the primary election season.
Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers.