TIDAL’s Exclusive Streaming Access to Beyonce’s New Album: Lemonade
TIDAL, Jay-Z’s music streaming platform, is a subscription-based music streaming service that unlike its competitors, includes high definition music videos with curated editorials. TIDAL also does not offer any free plans and is known for paying the highest amount of royalties to the artists in the music streaming industry. World renowned singer, Beyonce, just released her new visual album Lemonade on HBO and it instantly rose to the top. Lemonade aired before the highly anticipated Game of Thrones’ season six premier. The new album has made headlines all over and sparked rumors about her husband Jay-Z’s possible infidelity. Fans have taken vigorously to social media after hearing some of the songs, trying to make sense of it all.
Apparently, Amazon and iTunes would have the new album yesterday for sale, but so far, the only place to stream the full experience has been TIDAL. A lot of consumers have tried to hold out on purchasing a TIDAL subscription even despite all the exclusive music form Kanye and Rihanna that has been released through the service. But now, with “Queen B” Beyonce’s Lemonade, consumers have flocked, the fans dying to hear the new material.
It is no surprise that TIDAL would be the first and maybe the only place to stream this hot, new album as Jay-Z is spouse to Beyonce. However, this is really going to push sales for the site, building maximum brand awareness for the company and Beyonce as well. Strategic release and plans like this are optimal for growing the company’s customer base and loyal followers and as this is a model that Beyonce has perfected through her fan base and past album releases, TIDAL seems to have picked up the right client to do so. The same result is what Activ8 Media strives to do as well. Activ8 focuses on bringing exclusive, customized, content to all the brands or businesses it works with. If you are interested in working with specialists in marketing, brand activation, social media administration and more to take your company to new heights, then look no further than Activ8 Media to get you there!
Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers.