The Social Media Effect on 2016 Presidential Race
The rapidly growing digital landscape has changed the way companies do business. But social media and digital marketing have also had a major impact on politics and campaigns, and especially during the 2016 race.
While traditional media has been focused on the words of the likes of Donald Trump, Marco Rubio, Hillary Clinton and Bernie Sanders at various events, debates and rallies, one of the more notable aspects of this election is how each has (or has not) utilized social media and social media agencies and firms.
On a pure numbers game, Trump is already ahead of the pack. His more than five million followers on Facebook easily outdistances any other candidate, while his 6.3 million followers on Twitter also reign supreme in the social media world. Trump’s one million followers on Instagram is also the leader on that platform, with Hillary Clinton checking in at just under 850,000. Sanders is over 800,000 on Instagram, but both Rubio and Ted Cruz fall way behind on platforms like Twitter and Instagram.
But it’s not just about numbers, it’s about how Trump has effectively used those platforms to reach the masses in an effective manner. Trump has been a huge advocate for social media’s effectiveness, while other candidates seem relegated to more traditional ways at times, building up large camps with massive amounts of people to spread their message. Trump, meanwhile, has continued to drive home his points on social media, making him a trending topic nearly at all times without having to use thousands of people in his camp.
Trump’s messaging has been constant on social media, hammering home points and key ideas on a consistent basis. It’s given him an advantageous ability to speak to people all over the country, a digital and social media strategy that could pay dividends when it comes time for voters to make their choice.
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