The Rise of the YouTube Star
The last decade has seen an explosion of a new kind of celebrity - enter the “YouTubers”. Unlike their counterparts in the forms of athletes, musicians, actors, television and movie stars, these online social media celebrities are now slowly gaining dominance in the public eye.
The YouTube sensation and overall growth of social media usage over the last several years has allowed otherwise normal people to reach millions, all from the access of their fingertips. To compare the shifting trends, take into consideration that the most subscribed to YouTube channel currently has over 43-million subscribers, whereas the most popular mainstream celebrity, Justin Bieber, has nearly half that number, reaching 20-million. It should be noted that ironically, Bieber’s stardom came after being discovered on YouTube. The level of success it takes to make serious money in YouTube business is no easy task and certainly does not happen overnight, but the most popular channels and celebrities reportedly make millions of dollars annually.
YouTube is a unique blend of multiple platforms that allows YouTubers to create a unique type of content. The content is only limited to one’s creativity, and usually once a subscriber is hooked on a channel, they are bound to watch almost anything posted on it. While YouTube does have certain restrictions, it is up to the creator to decide the type of content they give the viewers, often times reviewing ratings and video “likes” and “dislikes” to help them decide what to continue to produce. The videos produced for YouTube stretch far beyond the site, going viral on other platforms such as Facebook, Twitter, Instagram, etcetera, able to reach an even bigger audience.
YouTube is a perfect example of turning a personal brand into a professional one and using social media to activate that brand on a global level. Entrepreneurs can take advantage of the huge audience offered by YouTube and Activ8 Media understands how to do it. Activ8 Media has a firm grasp on the importance of administering social media accounts across a broad spectrum when building a brand and offers several services which would be beneficial when activating your endeavor. For more information on Activ8 Media’s service and how we can help you activ8 your brand, visit us at activ8media.com.
Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers.