Tesla Motors Paving the Way for Electric Cars
Tesla Motors may finally be bringing electric-powered vehicles to the mainstream automobile market. Within the first day of the Tesla Model 3’s preorder availability, 115 thousand people paid the $1,000 money down rate to reserve their Model 3’s. Since then, the number of preorders has grown to over 400 thousand for the car. This is even more impressive considering the Model 3 won’t even be delivered until at least 2017.
So what makes the Model 3 so popular in a car market that has been seeing electric-powered cars struggling to gain traction? Branding has a lot to do with Tesla’s success; after all, they named their company after one of the greatest electrical engineers of all time, Nikola Tesla. Besides that however, the motor company first announced the Model 3 to the public over a decade ago. The vehicle is also an affordable price compared to many electric cars on the market.
A clever name and affordable price isn’t the only attribute attracting the public’s attention though. The Model 3 has more innovative and original features than any other vehicle in the history of automobiles. This ground breaking car features a battery charge that will last for 215 miles, a program that will park the vehicle without anyone behind the wheel, and it will be the first car readily available to consumers with the ability to drive itself. Tesla has used marketing techniques modeled from the great Steve Jobs, equipping their electric car with cutting edge, automobile technology, letting the product speak for itself. Their presence on social media far outweighs their competitors by hundreds of thousands of followers which has brought the Model 3’s features and beauty to new consumers. Like Activ8 Media, Tesla understands how to capitalize on the strengths of a product to spread their brand’s awareness across all driving demographics.
Activ8 Media is an industry-leading, digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers.