T-Mobile Renews Partnership with MLB
When asked about wireless cell phone providers, T-Mobile is not the biggest name in the market. However, the company is aiming to change that by pushing its brand exposure to new heights. Recently, the “un-carrier” has become the official partner of Major League Baseball (MLB) for the next three years.
While T-Mobile has been an MLB sponsor in the past, the steps they are taking now lead to a much more dramatic stride in the right direction for the company’s brand activation. Not only will they be with the MLB for an additional three years, but the deal includes the rights to title sponsorship of the 2016 Home Run Derby and the Junior Home Run Derby, a new youth competition for boys and girls, as well. Snagging the naming rights to these events is huge given the increased viewership that happens during the All-Star Weekend festivities and the awareness they will get from a younger market targeted by sponsoring the Junior Home Run Derby, which is in partnership with the Boys and Girls Clubs of America and PLAYBALL, a widespread youth encouragement program. With kids and young teenagers looking to get their first cell phones, this is the exact market T-Mobile needs to get their brand growing.
Better engaging with existing markets and creating new relationships with potential customers is crucial in growing any company and brand. At Activ8Media we understand the importance of brand activation in order to generate this success. Rolling out a national campaign such as associating your business’ name with a major event such as the MLB Home Run Derby is no informal task and may be overwhelming. With over twenty years of combined experience in digital marketing and social media administration, Activ8Media’s team is available for brand consulting to help create a plan of action specific to your company, making its exposure as successful as possible.
Activ8Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising and social media for businesses, athletes and entertainers.