Small Town Brewery Making a Big Splash
Toppling Goliath Brewing Company was founded in 2009 in Decorah, IA, a town of less than 9,000 people. Fast forward to 2015, and the small town brewery was ranked as the second best brewery in world according to RateBeer, a popular beer and brewery ranking website. So how did a brewery in this small of market rise to become internationally known?
Toppling Goliath produces a multitude of great beers, with five of the top one hundred beers in the world according to Beer Advocate, another top beer rating website. Producing great beer does not guarantee success for craft brewing companies, however, the rise of the popularity of craft beer in the United States leading to massive competition on beer shelves. Toppling Goliath has been able to excel in branding their beer with labels that stand out amongst their competitors, such as their PseduoSue label, which features a fierce looking Tyrannosaurus Rex. Additionally, they have held highly anticipated beer releases for their rare, barrel-aged beers. Their Assassin Imperial Stout for example, which has been released four separate times since 2012, has drawn massive attention for its high ratings and extremely limited availability. This attention has undoubtedly help increase visibility to all of Toppling Goliath’s brands of beer.
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