Rory McIlroy Wins FedEx Cup
What do you do when you’re down by 3 shots with 3 holes to play? Not to mention there’s 10 million dollars on the line? You could hole out a wedge shot for eagle on hole 16 from 137 yards, and then make a tremendous shot out of the greenside bunker on hole 18 to secure a birdie and force a playoff. On Sunday at the Tour Championship at East Lake, Rory McIlroy did just that. After defeating Kevin Chappell and Ryan Moore in a playoff, Rory not only won the Tour Championship, but he clinched the FedEx Cup and its 10 million dollar bonus. Dustin Johnson, who needed to finish in 2nd place or higher at the Tour Championship to win the FedEx Cup, started Sunday at the top of the leaderboard, but faltered and shot a 3-over par 73. Rory shot a 6-under par 64 to cap off the most improbable FedEx Cup victory in its 10-year history.
The FedEx Cup is the Professional Golfer’s Association (PGA) Tour’s first ever playoff system. PGA Tour players receive points throughout the season, with the top 125 players making the cut for the four-tournament playoff. The points awarded during the playoffs are quadruple what the regular season PGA Tour events are worth, meaning anyone who makes the playoffs at the end of the year could get hot and have a chance at winning. This year was a perfect example of that, as Dustin Johnson was having a tremendous season, yet lost the FedEx Cup when Rory McIlroy got on a roll at the end. While the FedEx Cup does not share the same importance to most professional golfers as winning one of golf’s four major championships, its large sum of prize money has created a growing popularity and drive for players to win. For the PGA Tour, it provides an end of year spike in excitement from fans during a time that is dominated by the National Football League and Major League Baseball. Activ8 Media generates excitement for company’s fans, or customers, through many outlets such as content creation, social media administration, and brand consulting. To learn more visit us at activ8media.com.
Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers. For more information on how you can activate your business or brand, visit us at activ8media.com.