Rory McIlroy Back in the Winner’s Circle
Northern Irishman Rory McIlroy secured his first victory of the 2016 season at the Irish Open with a final round 69 (-3). McIlroy, the number three ranked player in the world by the World Golf Rankings, trailed Scotland’s Russell Knox by one shot with three holes to play. He proceeded to birdie hole 16, par hole 17, and hit a miraculous 5-wood from 253 yards to a few feet that led to an eagle on hole 18, giving him a three shot victory in front of his home fans.
In the post Tiger Woods era of golf, it is important for the Profesional Golfer’s Association (PGA) Tour to have a multitude of stars competing for major titles in order to pique people’s interest. While Jason Day’s recent run of success has been fun to watch, other top players in the world, such as McIlroy and Jordan Spieth, have been struggling. A win for McIlroy at the Irish open will most likely springboard him into a summer run at the remaining three major tournaments (the U.S. Open, British Open, and PGA Championship).
Branching off of the long running marketing tagline, “These Guys are Good,” the PGA introduced a new ad campaign for the 2016 season titled, “The Leaderboard Knows All”. The campaign features the voice of comedian Lewis Black and focuses on how there is a greater amount of talented golfers in the game today than any other time. Adding a confident Rory McIlroy to the mix of top players already playing is certainly good for the PGA tour and golf fans everywhere.
Similar to how the PGA creates marketing campaigns to advertise its talented players, Activ8 Media produces brand specific blueprints for businesses and individuals alike to help increase brand exposure. We do this through the many services offered on our website such as brand activation, social media administration, content creation, search engine optimization (SEO), and web design/development.
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