Rogue One: A Star Wars Story
Early Thursday morning, the highly anticipated teaser for Rogue One: A Star Wars Story, the first ever Star Wars spinoff film, was released. From what we have been told, the movie is about a group of motley crew Rebels that are on a mission to steal the blueprints of the Empire’s first Death Star (an ultimate weapon) for the Rebel Alliance. The setting is to take place a few years prior to the first ever Star Wars film, A New Hope (1977), and is going to help fill a void in the timeline after Revenge of the Sith (2005). Gareth Edwards, director of the film, has reportedly taken inspiration from war films such, as Saving Private Ryan and Black Hawk Down, and was quoted saying, “it’s called Star… ‘Wars’”. You can clearly see the inspiration in the trailer here.
Ever since Disney bought LucasFilm, acquiring the Star Wars title along with it in 2012, they have been strategically branding Star Wars. For example, Disney’s first Star Wars installment, The Force Awakens (2015), was brilliantly marketed. Two teaser trailers were released, much like the Rogue One teaser, and the official trailer was released during halftime on Monday Night Football about one month before the film’s premiere. Placing your businesses brand in front of large audiences during primetime events is a proven way to activate any campaign. As well, Disney began to sell toys before the release of the film, another bold strategy appealing to a large market. The Force Awakens went on to gross $1 billion in 12 days, making it a blockbuster hit, the numbers backing up a sure fire brand activation strategy.
At Activ8 Media, we recognize that having an effective marketing scheme, much like Disney has for their Star Wars brand, is absolutely necessary for success in today’s market. The importance of brand activation and content creation, like the Rogue One teaser trailer release simply can not be downplayed, and our team capitalizes on these techniques. We utilize key timing for content release, we get your brand out in the open, targeting the precise demographic it needs to reach.
Activ8 Media is an industry-leading, digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers.