Rio Olympics: Winners and Losers
After seventeen days of competition from the best athletes on planet Earth, the 2016 Rio Summer Olympic Games have come to a close. As the world shifts from the unity and peace of the Olympics, there are several takeaways from the games. Although there were dramatic victories for the athletes competing in the three hundred plus events in Rio, some of the most important takeaways did not result in a medal.
After the closing ceremonies Sunday, it was easy to conclude that the true champion of the Olympics was its host city of Rio de Janeiro. For months leading up to the opening ceremony, there was nothing positive to be reported about the conditions in Rio. From political strife to infrastructural failure, it seemed certain that the games would go down in flames before a single event took place. Seventeen days later and the games ran efficiently and had many record breaking performances. Despite what the media predicted, Rio shaped up to be an Olympic games full of optimism and very little non-sports related distractions. A successful Olympic games helps the overall brand of the games by reminding people that the world can peacefully come together.
Even with all the success of the games there was one dark spot. United States swimming great Ryan Lochte was involved in a scandal where he and three of his teammates lied to authorities. This scandal has wrecked the reputation of Lochte who has been a face of Olympic swimming for over a decade. As the investigation continues into the case, Lochte may face more severe consequences than just a bad reputation.
The 2016 Summer Olympics saw both dreams come true and dreams crushed. When the games unfold without major tragedies, it strengthens the overall brand of the Olympics for another four years. The city of Rio also got a positive rebranding by having a successful games which certainly will help its economy recover from its recent slump.
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