Possible Sale of Twitter
Speculation over the fate of the social media platform, Twitter, has been rampant over the past week. Since making an announcement about being open for purchase, many suitors have come out of the woodworks to possibly acquire the site. Among the many interested buyers are Google, Microsoft, and even Disney.
After struggling for some time to generate growth in followers and in revenue, Twitter may finally be succumbing to market pressures and selling their company. Although this isn't the first time Twitter has entertained the idea of selling their business. With their current trajectory continuing to fall, this may be the best time for Twitter to sell their brand and let another company attempt to raise it to its potential.
Even though financially Twitter has not experienced much growth since its inception, the site has fostered an intimate community that allows people to communicate easily with friends and celebrities all over the world. This sense of community is what has created a loyal following for the platform and made it valuable to industry leaders like Google and Microsoft. With the recent success of the National Football League (NFL) being streamed for free on Twitter, the sky is still the limit for what the site can become.
So what does new ownership mean for current users of Twitter? The answer to this question is still a mystery in the early stages of a possible acquisition, but it is still the question that is on the minds of all 313 million of Twitter's active users. After all, nearly all modern successful entrepreneurs have cited social media as the key to building brand awareness and notoriety within a consumer base. This opinion is shared by Activ8 Media who specializes in having clients utilize social media outlets, like Twitter, to reach new customers. As the popularity of business growth through social media continues to rise, the purchase of Twitter becomes a smart investment for any major company who can successfully expand on its strengths as a driver of business through intimate person to person interaction.
Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers. For more information on how you can activate your business or brand, visit us at activ8media.com.