Peyton Manning’s Worth Stretched Far Beyond the Field
Peyton Manning chose to call it a career on the ultimate note on Monday, retiring from the NFL after winning Super Bowl 50 with the Denver Broncos.
It was expected, but Monday’s official announcement still made headlines and drew major attention, as it should for one of the top quarterbacks in NFL history. It quickly took over the top trending spot on Twitter, with nearly 300,000 tweets including his name in just a matter of hours.
Manning, who finished with two Super Bowl wins in a spectacular 18-year playing career with the Indianapolis Colts and Denver Broncos, broke nearly every possible record, including career passing yards, career touchdowns, MVP awards and many more, making him a surefire selection for the Hall of Fame.
But Manning’s off the field success when it came to endorsements and sponsorship was just as impressive. His resume is filled with A-list companies, including Sprint, Gatorade, Reebok, Upper Deck, MasterCard, Nabisco, Hasbro, Rawlings, Sony, Kraft, DirecTV, Papa John’s, Nationwide and Buick, making him a dream client when it came to an athlete and sports marketing.
But what separated Manning was an ability to shine in these marketing campaigns, displaying a personality seldom seen in interviews. His wit, humor and even ability to poke fun at himself added an entire new level to his marketability, and it paid dividends. It raised his brand and made him a dream client for companies who enjoyed the increased brand activation that Manning’s presence and personality brought to a campaign.
Manning became the face of several companies in the process and forever has a highlight reel of memorable commercials, including a DirecTV rap video with his brother, Eli Manning, the “Cut That Meat” MasterCard commercial and the “Chicken Parm” Nationwide jingle. It even translated into a hilarious and well-received appearance on Saturday Night Live.
There’s no denying Manning’s legacy on the field and what he meant to the NFL, but his presence off the field has been just as impressive over the past two decades.
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