Neymar Gets First Ever Jordan Cleat
It’s no secret that the professional Brazilian footballer, Neymar Jr. has a love for another sport: basketball. That statement may be more relevant and even have some credit behind it now, as Neymar, who currently plays for FC Barcelona, has collaborated with the Michael Jordan brand and is set to release the first ever soccer cleats bearing the Jordan name.
With Neymar’s rising global status, Nike (who owns Jordan) has increasingly shown severe interest in the athlete. While the crossing of paths between soccer and basketball are occurring more frequently in the present day, the move by Nike is considerably a smart one. Having done special collaborations in the past with celebrities such as Eminem, Drake, and Derek Jeter, Jordan is taking its first dive into the world of soccer.
The Jordan brand is doing what any successful business or brand should be attempting to do, activating their product to a completely new market. The amount of brand exposure the Jordan brand will now be receiving due to one of soccer’s biggest stars romping the pitch in his new footwear is insurmountable. Forging custom content in this case means showcasing an entirely new product to an entirely new market. Activ8 Media, an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers, works in the same fashion. If you are a business or individual looking for new and exciting ways to activate your brand by creating unique content, and in some cases displaying it to a unique market as Jordan has done with Neymar, find out more about how Activ8 Media can help at activ8media.com and we can ensure the growth of your cause!
Activ8Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers.