Masters Tournament Calls for Masters of Marketing
What the Professional Golfers Association (PGA) Masters Golf Tournament does for not only Augusta National Golf Club, but for the sport of Golf as a whole, each year is immeasurable. The “tradition unlike any other” brings together advocates of the sport, new and old, as well as others who may not even be particularly interested in the sport fifty-one weeks out of the year. The tournament presents a colossal opportunity for sponsors to increase brand exposure as well as gives competitors the fairway to showcase their marketing abilities in the weeks surrounding the Masters.
In site of this year’s tournament, 2015 Masters Champion, Jordan Spieth, and seven-time Ladies Professional Golf Association (LPGA) winner, Lexi Thompson, took advantage of this year’s tournament to help promote the Drive, Chip, and Putt (DCP) National Finals. The DCP is a program in which boys and girls ages 7-15 compete for a chance to earn an invitation to the National Finals at Augusta National Golf Club. A few weeks before the tournament, and the professional duo have been busy with appearances on CBS This Morning, ESPN’s SportsCenter, The Golf Channel, the TODAY Show, Live! With Kelly and Michael, and even The Late Show with Stephen Colbert, endorsing the DCP and encouraging parents to sign their kids up for the finals. Spieth simply stated, “It’s a great way to grow the game,” but the DCP committee knew it struck gold with these two spokesmen helping promote the campaign. These events help bring attraction not only to the DCP finals, but also to the entire golf world. Using the time before the Masters tournament to promote their own, DCP finals have taken advantage of a great marketing opportunity, making them a true master – a master of marketing, that is.
Having a unique marketing initiative, such as the DCP finals, using big name athletes to side with their cause and promote it heavily during this time, is an encouraged routine here at Activ8Media. This strategy places you ahead of the competition through the eyes of your audience and can help your organization stand out among others. Contact us at Activ8Media for help in brand consulting, website development, and social media administration and marketing to create the right campaign for you, heightening your company’s awareness for new and continued customers.
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