Marketing Through Snap
Snapchat became a groundbreaking picture and video sharing application when it was released in 2011. Since that time, the app has grown into a social media powerhouse. With 60 percent of smartphone users between the ages of thirteen and thirty-four actively using Snapchat, companies have begun to take advantage of the app’s marketing capabilities in order to reach a larger client base.
The world of sports media has been one of the largest benefactors of Snapchat’s social media marketing abilities. Using the app’s “location filters” and “event stories”, sporting events like the NCAA Men’s Basketball “March Madness” Tournament have been viewed like never before. With games occurring at several locations across the United States, Snapchat allows video to be posted from anyone in the crowd to the basketball game’s story. This gives every Snapchat user a unique, first person view of the tournament and allows the user to experience the intense environment surrounding a college basketball game during this March madness. This perspective based experience enables Snapchat to bring sports to consumers like no other media outlet has before.
Snapchat’s marketing versatility extends past sports and into fashion, news, and world culture as well. This wide scope of subjects opens doors for companies to have their product seen by a diverse group of users. With the ability to stream full screen, interactive ads, Snapchat brings products and companies closer to the consumer than any other social media outlet. Media juggernauts such as CNN, the Wall Street Journal, and ESPN, already have interactive articles, photos, and videos posted daily on the app.
As this form of marketing becomes more prevalent, companies who do not take advantage of it will struggle to compete. As an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising and social media for businesses, athletes and entertainers, Activ8Media uses their experience to help companies utilize applications like Snapchat in order to keep up with consumers in the 21st century.