As anticipation builds for the release of blockbuster action-comedy film, Central Intelligence, stars Dwayne Johnson and Kevin Hart have been working around the clock to promote the movie. Although both Johnson and Hart have traveled the world to promote the film, their most impactful marketing strategy has been through the use of social media. On social media site Instagram, Kevin Hart and Dwayne Johnson have nearly 100 million followers between them. This massively diverse audience has seen a barrage of clips, photos, and interviews from Central Intelligence throughout the weeks leading up to its June 17th worldwide release date.
Another major social media marketing tool used by the star actors has been a behind the scenes view of the Central Intelligence world tour which was featured on Snapchat. Hart and Johnson visited three countries in three days to meet with fans for early showings of the film. These notoriously comedic and mischievous actors created hilariously entertaining stories on Snapchat that were must watch clips for their fans.
The social media marketing strategies being used by the stars of Central Intelligence is a peak into the evolution of traditional marketing. Commercials and magazine ads are no longer activating consumers. Instead, customers want interaction and engagement, which has been a major part of the Central Intelligence promotions. Activ8 Media has expert knowledge and experience in implementing social media into any company’s marketing approach to gain widespread brand activation. Dwayne Johnson and Kevin Hart have shown that the social media principles Activ8 Media uses with our clients are the most effective way to create excitement around a brand.
Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers. For more information on how you can activate your business or brand, visit us at activ8media.com.