LinkedIn Reviving its Brand
Social networking has changed the way the world is connected and permanently shifted how we view the world. Most social media has followed the path of person-to-person networking, but social media company LinkedIn has successfully taken social networking to the business world. Recently, LinkedIn has taken initiative to restructure their brand to include more facets of the business world. After pouring billions of dollars into this initiative, the company is beginning to evolve from glorified job application networking to a necessity for all businesses and professionals.
The steps LinkedIn has taken over the past year to restructure its brand has involved a content marketing initiative. Similar to Activ8 Media, they believe that a business’ free content give its brand more value than any other type of marketing or endorsement. Giving customers consistently updated content keeps them engaged and excited about the brand. Within the LinkedIn social network, the best and most frequently updated content on the site is rewarded by being featured on the company's “Pulse” news channel. Along with content creation, LinkedIn is also pushing developing freelance, and online training programs.
As the world becomes more and more specialized, it is increasingly difficult for a brand to carve out a niche, especially in media. LinkedIn has successfully developed a niche as a brand in social networking for businesses to connect directly with hungry, young professionals. Although the evolution of their brand is still underway, you can clearly see the implementation of Activ8’s core principles as LinkedIn continues to develop their brand.
Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers. For more information on how you can activate your business or brand, visit us at activ8media.com.