Johnny Football: The Rise & Fall of A Brand
Just two short years after winning the Heisman Trophy, becoming the 22nd overall pick by the Cleveland Browns, and being hailed as the franchise quarterback to revitalize a dismal organization, Johnny Manziel has hit rock bottom. Again. And again. And again. In what can only be described as a bizarre blur of violence, drugs, and alcohol, Manziel’s narcissistic party boy mentality, combined with an inability to stay out of the public eye, has sidelined him with no job and a bleak future. While continuing to post “lit” Instagram post’s from his vacation in Cabo, Johnny has taken it upon himself to mark July 1st as the commencement of his sobriety. This statement follows a report last week of his father calling him a “druggie”, and claiming that jail would be the best place for his son right now. To make matters worse, Manziel is also in the midst of a legal battle with ex-girlfriend Colleen Crowley regarding a domestic violence charge.
The National Football League (NFL) added insult to injury Thursday by suspending Manziel four games for violating the leagues substance abuse policy. Although Manziel is currently a free agent after being released by the Browns in March, the suspension would be effective immediately if he was to be picked up by another team. The timetable for Manziel’s return to the league is questionable, and the mere thought may even be too unfathomable for some to comprehend.
Activ8 Media acknowledges the importance of branding and how an athlete’s name can make or break a company. Johnny Manziel was the definition of a brand, and the aura of Johnny Football completely infatuated people. The Browns fell for it hook, line, and sinker and unfortunately came up empty.
Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers. For more information on how you can activate your business or brand, visit us at activ8media.com.