Hardcore Henry’s Activated Marketing Campaign
Coming off of UFC 196 where the first Conor McGregor vs. Nate Diaz fight headlined, Ultimate Fighting Championship (UFC) President, Dana White, said the event was the largest Pay-Per-View (PPV) in the company’s history. Before the numbers were even released to back up White’s statement, the fights could be seen trending on social media at an unprecedented rate compared to past cards. UFC 196 was the number one trending topic on Twitter the entire week before the fight, building the hype of the main event, and giving every person on the social media platform a chance to soak in anything and everything associated with the event.
This included those social media users’ eyes rolling across several advertisements, sponsors, and brands related to the event. One of the official sponsors of UFC 196 was the, then soon to be released, first person filmed, action thriller, Hardcore Henry. Whether you were constantly engaged with all that was happening throughout the UFC 196 card, or just casually taking in bits and pieces, you were certain to have heard the name “Hardcore Henry” several times. During the broadcast of the event itself, the movie title was mentioned entirely too many times to count. During the walkouts of the fighters, during the “tale of the tapes”, found on the octagon’s mat and corners, and they even included a “Hardcore Henry-cam” which gave a first-person view of the fighters preparing for the octagon from the point-of-view of a crew member standing by. All of this promotion and brand activation for the new film is certain to have drawn record numbers for its April 8th release date. Hardcore Henry may not have been a highly anticipated movie before the week of UFC 196, but now, who would take the chance to not go see it? The name has been played over and over in the heads of viewers so many times, that even those who aren’t fans of the UFC are certain to have heard about it.
Rolling out national campaigns in order to maximize your cause, such as did Hardcore Henry with the historical viewing of UFC 196, is a service Activ8 Media offers and excels in. Finding and implementing the right fit to every suitable market is something Activ8 Media can help your business or brand in doing, by creating custom activation plans, turning your potential into reality.
Activ8 Media is an industry-leading, digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers.