GAME OF THRONES CONTINUES TO SET RECORDS
The Emmy winning fantasy drama television series Game of Thrones returned on April 24th for its sixth season premier. HBO’s most popular television series did not disappoint. The overall viewership was at an all time series high with 10.7 million viewers.
While there has been a slight dip in on-air ratings (down about 1 percent from the season 5 premier) this can be attributed to more HBO subscribers preferring streaming services as opposed to traditional cable or satellite television packages, as well as the “free preview weekend” HBO was offering which allowed non-HBO subscribers to opportunity to watch the premier. HBO has been very clever when marketing for Game of Thrones, which undoubtedly has been the reason it has reached blockbuster status.
Season one was highly promoted through, what has now become a pop culture catchphrase, “Winter Is Coming” on an intriguing picture of character Ned Stark siting on an unusual throne. The series also utilized their social media platforms effectively, using hashtag campaigns as well as showing suspenseful teaser clips and vines that have helped grow their fan base immensely. Utilizing social media for brand activation and creating excellent content to grow a brand is something that Activ8 Media specializes in. With over 20 years of combined experience in digital marketing, national brand activation campaigns and consumer engagement, Activ8 Media helps activ8 brands, businesses and individuals, taking them to the next level.
Activ8 Radio hosts John Fosco and Cory Gregory discuss the return of Game of Thrones on episode 32 of the Activ8Media podcast, which can be viewed on iTunes and the Activ8 Media YouTube channel. They also talk about Jon “Bones” Jones’ return to the UFC octagon as well as share each of their “3 most valuable traits” in life. Tune in weekly every Monday and Friday as Cory and John activ8 your mind as they entertain and educ8.
Activ8Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers.