“Finding Dory” Collabs with USA Swimming
The highly anticipated movie Finding Dory, a sequel to Disney Pixar’s Finding Nemo, is set to hit theaters June 17th and has been promoting the film in some unique ways during its wait to the big screen. USA Swimming, the national governing body of the sport of swimming, has teamed up with Disney Pixar in advance of the 2016 Rio Olympic Games.
Dory’s iconic quote from the original Disney film, “Just keep swimming,” was seen as a perfect match for USA Swimming “because that’s what we do everyday,” said Matt Farrell, Chief Marketing Officer for USA Swimming. With the number of sports in the Olympics seeming to grow every year, it’s important for each sport to do things that sets them apart from others. USA Swimming is using Dory’s likeness to encourage people to join swim teams through their SwimToday program, an industry-wide effort in promoting the sport of swimming by USA Swimming and 10 other leading swimming industry partners.
The collaboration between Disney and USA swimming has been relevant across social media, as the hashtag #funnestsport is being used on Twitter, Instagram and Facebook to promote Swimming as “the funnest sport there is”. Over 3,000 registered SwimToday teams received kits which included Dory posters, pamphlets on the benefits of the sport, and even a copy of the Finding Dory movie.
The connection USA Swimming and Disney Pixar have made to activate and promote Finding Dory is a fun and exciting way to create some hype for both the movie, and the 2016 Rio Games. By creating unique content, Activ8 Media enables brands and businesses to create a greater awareness for themselves, whether that be through social media promotion or grass-roots marketing, to engage a large audience!
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