Feeling the Bern
The 2016 presidential race has been full of headlines and controversy from the start of campaigning. One of the most surprising stories to emerge from the race has been the success of Vermont Senator, Bernie Sanders, in taking on former Secretary of State, Hillary Clinton. Sanders success has been so astonishing mostly due to the fact that he has risen from obscurity to become a thorn in the side of the Clinton campaign. So how has the 74 year old socialist been able to gain so much support?
Of 32 states already contested in the primary election, Bernie Sanders has only won 11 of those states. However, picking up a three state sweep on March 26, Sanders has gained momentum going into the home stretch. This push has been predominantly through young, first-time voters. Bernie’s popularity with the younger voters, commonly referred to as “millennials,” has made him a social media superstar - this form of campaigning not costing him a dime. With Facebook and Twitter littered with Bernie memes, jokes, and quotes, Mr. Sanders’ message has spread to the most important demographic for any upcoming election: the young, undecided voters.
This type of political branding began with the campaigning process before the election of President Obama in 2008, Obama spreading light on the influence social media can have in politics. However, as the world of social media has expanded drastically since then, the popularity of the Sanders’ brand on social media has flourished without the campaigning spending a cent. By embracing social media, Bernie Sanders has continued the newly explored model for the new age of political campaigning through social media and has built his brand to make a run for the presidency. If one thing is for sure, social media campaigning is here to stay.
For help or questions on any of your social media or business related needs, contact the Activ8Media team here. Activ8Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, and social media for businesses, athletes and entertainers.