Drake’s Flash Marketing Strategy
The highly anticipated Views from the 6 album, set to release this upcoming Friday may have just seen expected sales forecasts surge even higher than originally planned. A few single tweets from rapper and Toronto native, Drake, providing addresses located in major cities such as Los Angeles, New York City, Miami, Palm Springs, and most recently, Western Toronto, have drawn even more hype and attention to his new album.
At the addresses provided by the creator of the album himself you can find what are being called, “pop-up” shops. These last minute event set-ups have been attracting enormous crowds due to Drake’s immense social media following, and loyal fan base. The “pop-up” shops, hosted by Beats by Dre have been carrying limited edition T-shirts bearing the upcoming album’s logo. Content hungry fans have been lining up from all over in order to get their hands on the new swag while awaiting the release of the new album.
Social media, when coupled with an immense following, can be a very powerful tool to be used when promoting or activating a brand, as seen here. At Activ8 Media, these type of “pop-up” promotions are an example of a custom, strategic brand-building campaign that are extremely effective, a service Activ8 seeks to provide for businesses and individuals. Understanding customer demographics and wants are crucial for success in business today. Activ8 Media ensures that businesses and individuals are engaging to their utmost efficiency, to ensure business growth and activ8tion.
Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers.