D’Angelo Russel: Rookie Superstar to Snitch
D’Angelo Russel has made recent headlines over the past several days regarding his actions towards LA Lakers teammate, Nick Young. Trending on Twitter, D’Angelo discreetly filmed Nick Young, or “Swaggy P”, talking about cheating on his star girlfriend, Iggy Azalea, with a 19 year old at a club. In an alleged attempt to post this online so just a few of his friends could see, D’Angelo accidentally leaked this video to the world.
There have been criticisms on both ends of incident, for obvious reasons. Some criticize Russel, calling him a snitch for ratting out his friend Nick Young. While others have come to Russel’s aid, claiming that what he did was right thing for Iggy and that Young was in the wrong for cheating. However, according to reports, Lakers teammates have alienated Russel. He has addressed the media alone, saying the ordeal is an issue he hopes to settle with Young privately.
This incident is prime in highlighting the importance of having a strong social media strategy. If the wrong things are posted, in can blow up leading to bad branding and in the worst case of Mr. Russel or Mr. Young, an ended career and regret. While it may be true that “any publicity is good publicity,” obviously there are some forms of publicity that many could live without. As an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising and social media for businesses, athletes and entertainers, Activ8Media seeks to handle situations such as these before they become that, a situation. However, if too late, as in D’Angelo Russel’s case, Activ8Media would help manage the client’s accounts to receive the best outcome for all parties.
Activ8Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising and social media for businesses, athletes and entertainers.