Civil War on Social Media
Captain America: Civil War, Marvel Comics latest released film has the audiences buzzing, and for good reason. Set to officially release on May 6, 2016, the movie’s early international releases have given the people an even greater incentive to talk about it; something Marvel has seen success with in the past. With social media platforms like Twitter and Facebook having the potential to make or break a movie, they are now relied on heavily for marketing and branding new films. Marvel has embraced this theology and has shown no signs of slowing down going into the release of the next chapter of the popular Captain America series.
This past week on Twitter, Marvel Entertainment has encouraged followers to decide between #TeamCap or #TeamIronMan using the specified hashtags. In the past, the film industry has seen positive feedback from this tactics – similar to when Warner Bros. wanted fans to decide either #TeamSuperman or #TeamBatman before the release of Batman vs. Superman: Dawn of Justice.
The interaction taking place on Twitter specifically is aiming to draw some record box office numbers for the new Marvel film. To date, Civil War has shown the largest social media response of any Marvel movie. An analysis done by BoxOffice.com showed that between the dates of April 21 and 27, a mere week, the number of Civil War related tweets reached 342,765. During this upcoming opening weekend for the latest instalment of the Steve Rogers/Tony Stark friendship, those numbers are sure to rise. Whether or not the gossip about the movie turns out to be positive or negative, the marketing tactics infused into its anticipated release was an intelligent move to draw attention.
With a strong social media existence and a smart brand activation strategy, businesses and industries are able to capitalize on their market’s wants. Activ8 Media’s team of experienced individuals know exactly how to apply these types of tactics in order to ensure success. For more information on brand activation, social media administration, or content creation for businesses or individuals, contact us at activ8media.com here.
Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers.