Calvin Klein Redesign
Calvin Klein has been a household brand name as one of top brands in American fashion. Created in 1968 by Calvin Klein himself, its headquarters resides in Manhattan, New York. Calvin Klein specializes in creating unique fashion apparel, perfume, colon, watches, and sportswear. In December of 2002, Calvin Klein was sold to Phillips Van Heusen Corporation (PVH) for about $400 million in cash as well as $30 million in stock and licensing rights. A widely successful brand thanks to its innovative and expanding fashion lines for both men and women, the brand has marketed its products using popular celebrity endorsements from the likes of Justin Bieber, Mark Wahlberg, and Scarlett Johansson.
On Tuesday, April 19th Calvin Klein announced that there is going to be some huge changes in the company. Their men and women’s top designers, Italo Zucchelli and Francisco Costa, are leaving the company. The company told New York Times that the designers are going to “facilitate a new global creative strategy”. The company plans to have all aspects of their business and the two fashion lines united into “one vision”. This could potentially revamp American fashion and set off a large trend for other businesses to follow – partnering with top employees into a newer, bigger brand. Ever since the company was sold to PVH, it has dropped out of the fashion spotlight as other brands have emerged. Maybe, this could bring Calvin Klein back into the light, bringing its popularity back again among the high ranks of the fashion industry.
Revamping ideas through products, marketing, and content, are crucial for today’s businesses. Consumers crave new, creative products gained through changes in companies. Activ8 Media stimulates such change through the services it offers for businesses and individuals. Helping target the right demographic and pump out innovative ideas and products, Activ8 Media links businesses into the social media world, the push businesses to the tops of any platform. Marketing, content creation, and brand activation, many of the qualities a successfully sustained company like Calvin Klein embodies, are Activ8 Media’s specialties and their services will elevate any business or individual to unprecedented heights.