#BETRUE Collection From Nike
Nike is about to tackle one of the most relevant, biggest issues in news today besides the presidential election. The conflict over LGBT rights has been brewing for years and Nike is ready to show their support. Nike just launched the BETRUE Collection, a collection meant to “reflect the diversity within sports”. The collection is going to feature footwear and apparel that showcases rainbow colors, new shapes and patterns. Nike stated, “a portion of all the sales from the BETRUE collection will be donated to organizations empowering the LGBT community of sport”. This is a huge step in creating a more unified sports community and Nike will definitely be getting praise for this creative collection.
Nike is undoubtedly one of the biggest brands in the world and a force to be reckoned with, coming out with new collections and innovative products every year. Other fitness brands such as Under Armour and Adidas have been trying to catch up to them for years. However, Nike has always prevailed by staying true to what they believe in. Coming up with the latest fitness trends is just part of what Nike sets out to do. They want to provide everyone top-notch products so that they can feel motivated and kill their workouts. Nike believes everyone is an athlete, no matter if they play a sport or not, which is definitely unique.
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