Ben Simmons’ Nike Deal
Ben Simmons, selected #1 overall by the Philadelphia 76ers, had a heavy load on his shoulders leading up to this year’s National Basketball Association (NBA) draft. One of the things on his agenda was to confirm who he was going to sign his shoe deal with. The main candidates on the radar for Simmons were the two who completely control the NBA shoe market: Nike and Adidas.
When Simmons went about the deciding process alongside his agents at Klutch Sports, they went into it with one mindset; patience. They knew that players in the past had been quick to pull the trigger on major deals like these, and they were not about to make that same mistake. Within 9 days, Simmons and his representatives met with both Nike and Adidas, ultimately signing a five-year, $20 million guaranteed contract with Nike. The deal included some pretty extensive bonuses that hinge on him accomplishing different sought after accolades like Rookie of the Year or Most Valuable Player (MVP), which could push the deal to a new worth of up to $40 million. The Simmons/Nike deal was one of the highest that Nike has ever done with a No. 1 overall pick, and it shows the trust they have in him to endorse the brand. After losing NBA MVP Stephen Curry to Under Armour, Nike knew they couldn’t take the chance and mess up with Simmons.
Both Nike and Ben Simmons will be working together to active each other’s brand. Nike can show off Simmons to the world, while Simmons will return the favor for Nike. Simultaneous marketing and brand activation is key in today’s world, and Activ8 Media can help your brand find these types of partnerships in order to boost your brand’s awareness.
Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers. For more information on how you can activate your business or brand, visit us at activ8media.com.