Ads on NBA Jerseys
The 2017 National Basketball Association (NBA) season is set to bring some new changes to the league. One of these changes in particular has been talked about for the past several years, yet now, seems to finally be coming to fruition. NBA Owners will be voting this week on placing ads on the jerseys of their players. The ads would be displayed by a small 2.5 x 2.5 inch patch on players’ the left shoulder.
Giving businesses the opportunity to expand their brand on the surface of playing jerseys is nothing new however. Seen across the world in sports leagues such as Euro League Soccer and Basketball for example, this has been a common practice. Bringing this concept to the NBA, which is viewed on a much larger scale in the United States, could end up being a huge success for such companies. NBA Commissioner, Adam Silver, stated in an interview that the aim is to increase additional investment into companies looking to sponsor in the league. “The amplification we get from those sponsors, those marketing partners of the league…once they put their name on the jerseys, they’ll use their media to promote the NBA extensively.”
With the huge amount of possible exposure on such a vastly viewed platform, it only makes sense for the bidding of “jersey real estate” to begin. Potential sponsors looking to activate their brand are sure to be on their toes once the final decision is made regarding this change. Without a doubt, the amount of brand visibility available in this type of opportunity is hard to match and would provide enormous returns for both the NBA and their sponsoring partners.
Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers.