A Tradition Unlike Any Other
When Jim Herman was asked how it feels to be going to the Masters for the first time, the 38-year-old, journeyman golfer who had just won the Shell Houston Open responded, “Never thought it was possible,” as he fought through tears.
This Thursday, April 7th, the top golfers in the world return to Augusta National Country Club in Augusta, Georgia for the 80th Masters Tournament. The tournament has produced some of the greatest moments in golf history, such as Jack Nicklaus’s 1986 Masters victory at the age of 46 and Tiger Woods’s chip in at hole 16 en route to his 2005 Masters win. The Masters creates an experience unlike any other in golf, let alone, any sports tournament today. There are no cell phones allowed on the grounds at Augusta National Country Club. So much so enforced to the point that, if you get caught with one, you are removed from the grounds and can lose your tickets for life! In today’s world of social media, the Masters is a rare time to view a sport without preemptions on getting the perfect picture for posting to Facebook or Instagram, guests can enjoy the golfers, and in turn, the golfers and guests can both enjoy the pristine golf course at ease, “old school” style.
When searching for favorites to win this year’s Masters, and a coveted green jacket (the historical trophy given to Masters winners), look no further than the top three ranked players in the world. Jason Day, the number one ranked golfer according to the World Golf Rankings, is trying to win his first green jacket after impressive wins at the Arnold Palmer Invitational and WGC-Match Play. Jordan Spieth, the 2015 runaway winner, is looking to become the fourth player in history to win back-to-back Masters titles and at the young age of 22. Rory McIlroy, is striving to complete the career grand slam of golf majors with all of the tools in his game necessary to do so. However, be sure to be on the lookout for some “under the radar” characters. Phil Mickelson, Charl Schwartzel, both previous Masters winners getting back on their game, Louis Oosthuizen, Dustin Johnson, and Rickie Fowler, all historically top finishers, are others to look out for.
The course has generally favored long-ball hitters such as 3-time Masters Champion Phil Mickelson and 2-time Masters Champion Bubba Watson. This makes Dustin Johnson a trendy pick, as the 31 year-old bomber has seen 10 top-10 major tournament finishes including two agonizing runner-ups. Regardless of who wins, with almost all of the top golfers in the world playing well coming into this year’s Masters, we are poised for another magical week of golf at Augusta National Country Club.
With a tournament as renowned as the Masters, there are sure to be many companies, players, and brands looking to make a name for themselves, seizing an opportunity to become more relevant to viewers who could become potential customers. For more information on how Activ8Media helps clients do the same, contact us here.
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