A Story Like No Other
Trevor Story, the Colorado Rockies rookie shortstop has made history to start off the 2016 Major League Baseball (MLB) season. Smashing seven home runs in his first six games, Story has managed to bring life back to the seemingly dead Rockies ball club, all while doing something that has never been done in the 147 year history of the league. Story has now surpassed the likes of Larry Walker, Mike Schmidt, and Willie Mays for most home runs in a teams first six games of the season.
Because of the sudden success and love he is receiving from MLB fans across the country, merchandise bearing the rookies name has become increasingly popular. In fact, the demand has become so high in such a short period of time that many retailers have already begun to sell out of the #27 jersey, rookie cards, and other memorabilia bearing the last name “Story” due to a low supply. It’s even been verified that some of the Story rookie cards have been selling on eBay for an astounding $1,800.
Rookies come in to the league making a big name for themselves at the start of the season, only to fall off as the season progresses, their name eventually loosing the hype. However, if he keeps this pace, Trevor Story might just find himself landing several endorsements, all while activating not only the Rockies’ brand, but his own as well. If Trevor Story can keep his name and statistics amongst the talk of the MLB, there is no question he will draw the attention of companies looking to use his likeness in order to increase their businesses visibility. Activ8 Media understands the connection between consumer demand and the platforms from which these demands grow. Activ8 Media specializes in creating custom activation plans for businesses and individuals, whether that be through an athlete such as Trevor Story or a brand-building campaign rollout, to hit that home-run.
Activ8 Media is an industry-leading, digital marketing agency specializing in brand activation, sports marketing, UFC advertising and social media for businesses, athletes and entertainers.