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Zero Dark 23

Zero Dark 23

Charlie Mitelhaus / Contributor

As the NBA playoffs tip off, this means one thing for NBA superstar Lebron James of the Cleveland Cavaliers: no more social media for the Akron Hammer. Last year, Lebron James shocked everyone when he announced prior to the playoffs starting that he would not be posting on social media during the playoffs in an effort to maximize focus and minimize distractions. This year, he just recently announced that he would be doing it once more. This brings up an interesting question: how much of a distraction does social media pose to the everyday person?

In today’s technology laden world, everywhere you go someone is posting something or thinking of a hashtag. When you really step back to look at it, it is really absurd how much time social media takes out of daily life. Every iPhone has a feature to check and see how much battery usage is used on each application, and to no surprise, for most people, their most frequently used applications are their social media apps such as Facebook, Twitter, Snapchat, Instagram, etc.

While Lebron James has received loads of criticism for doing this during a time in the NBA season when everyone’s attention is heightened due to the playoffs, he is giving himself even more of an advantage over the competition than he already possesses. By participating in this “airplane mode” like concept, he is able to block out more distractions than a player who is checking social media quite frequently. This allows him to squarely focus on the task at hand, a winning a title, something that he has never done for Cleveland. Could he change that this year? We will find out soon as the playoffs unfold.

Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers.

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