YouTube Brandcast 2016
The immense growth of the ever popular global video-sharing website, YouTube, cannot be put into question. To the older generation, the service may still be viewed as just a “come and go” sensation, but this could not be further from the truth, quite the opposite actually. This week, YouTube held its annual Brandcast event in Manhattan, New York. The Brandcast takes place each year to celebrate YouTube’s celebrities, executives, fans, and overall success and impact they’ve had on our culture. During the event, YouTube CEO, Susan Wojcicki, enlightened the audience with constant statistics on how the company is and has changed the game.
In today’s society, more people are favoring their phones, computers, and tablets, over the traditional television services. So much so that The Interpublic Group, a mammoth global advertising holding company, announced just a day before the Brandcast event, their plans to shift $250 million from traditional broadcasting networks towards YouTube between October 2016 and October 2017, proving once further that video-sharing is here to stay.
What’s interesting is how these YouTube stars have been able to adapt from being online celebrities to turning their services into a real life presence and marketing campaigns. For example, a 31-year old singer discovered on YouTube, Andra Day, has been able to expose her personal brand so much via the website that she recently signed a deal with Coca-Cola to have her lyrics appear on over 40 million cups at McDonald’s locations.
Apart from the visibility that the social media platform provides, some big news was announced at Brandcast 2016. First, brands can now by spots for “breakout” videos, allowing advertisers to publish ads in the most trending videos online. As well, the National Basketball Association (NBA) will be launching two virtual reality series on the channel, which will provide access for brands to reach the NBA fans on a new platform and at a much more rapid pace especially given the recent development of ads set to be displayed on NBA jerseys.
Lookout for companies like YouTube to spread brand awareness and head to activ8media.com for more information on how Activ8 Media can help activate growth in your business or brand!
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