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Will Sony Collaborate With Microsoft?
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Will Sony Collaborate With Microsoft?

Will Sony Collaborate With Microsoft?

Hunter Padgett / Contributor

Last week Microsoft announced they will allowing cross-network play via their Xbox Live service, which is where their customers play online multiplayer, and have invited all other gaming platforms to participate in their idea to have a combined multiplayer network. This marketing move by Microsoft could be a literal game-changer. Cross-network play has been asked for by the gaming community ever since the Xbox 360/PlayStation 3 era of gaming, so the stir on social media amongst gamers of all platforms went berserk.

Microsoft never mentioned Sony or PlayStation 4 directly, but everyone knew it was implied since that is the only major competition the Xbox One and Microsoft has besides Nintendo’s Wii. Keep in mind the other gaming platforms have to agree to the deal before you and your friends go trying to play the new EA Sports UFC 2 on separate consoles with each other. If you want an idea of how great we think UFC 2 is at Activ8Media, check out The Activ8 Take: EA Sports UFC 2 on iTunes, SoundCloud, and Stitcher.

So far Sony has been beating around the bush about the issue. In an interview with GameSpot magazine Sony had this to say about the situation: “We would be happy to have conversation with any publishers or developers who are interested in cross platform play.” And when asked by reporters about the potential collaboration with Microsoft, President of Sony, Shuhei Yoshida kept bringing up policy, technical, and business implications about the deal despite Microsoft stating it has already begun the technical groundwork for compatibility between the two consoles.

So in short, it seems Sony is holding out on the tasteful offer for now, and might just leave gamers licking their chops. This might make some gamers upset, but they are indeed ahead of Microsoft in console and game sales with their PlayStation 4. They also could take a PR hit for not accepting the offer, especially if other platforms do, but it really does not benefit Sony in any way. At least not at the moment.

Activ8Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising and social media for businesses, athletes and entertainers.

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