VanZant More Than Just A One-Two Punch
There’s no questioning her abilities inside The Octagon, but her talents outside of the fighting world may surprise you. Paige VanZant, a Women’s Strawweight fighter in the Ultimate Fighting Championship (UFC) has been one of the main competitors on one of ABC’s most popular nighttime television series, and it has nothing to do with throwing punches.
This season, VanZant has stunned a completely new crowd with her talents while being featured on ABC’s Dancing with the Stars. Boasting a 6-2 record in the UFC just simply isn’t enough for VanZant. Paige has been one of this season’s favorite dancer’s along with her partner, Mark Ballas. So much so, in fact, that this Monday night, the duo danced away in second place for the season finale!
While few people may see the connection to what the UFC star is doing, it is actually quite simple: brand exposure. This past season of Dancing with the Stars has been near impossible to watch without the mention of Paige VanZant and her ties to the UFC. To the typical household who may love their nighttime television, they may have never heard of the promotion let alone have viewed the sport of mixed martial arts before. By activating brands to an entirely new market, such as Paige has done for both herself and the UFC, businesses enable huge potential growth. Activ8 Media is efficient in positioning businesses or individuals’ brands in these situations in order to reach that growth, and capitalize in a major way. To find out how we can help your brand seek out these types of opportunities, visit us at activ8media.com!
Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers.