Under Armour Signs 15 Year Deal with UCLA
College sports teams all across the country are competing for big time sponsorships from top brands. University of California at Los Angeles (UCLA) is sure to make headlines as they just landed a massive shoe and apparel deal with the one and only, Under Armour. The 280 million dollar contract is set for 15 years and was announced during a news conference early Tuesday afternoon. Schools like Michigan State University and Ohio State have both signed remarkable deals with Nike. So now, Under Armour is fighting to get into the marketplace. This was also the perfect time for Under Armour as UCLA’s contract with Adidas just ended. Dan Guerrero, UCLA Athletic Director, stated, “Under Armour came at us hard”. So they knew it was the right time for the massive offer.
Under Armour has been making headlines all over the place, continuing to prove their brand as being Nike’s top competition. It is very important for Under Armour to sponsor as many great athletes and teams to get their name out there even more. Under Armour has their own crew of marketing specialists to do all the work much like Activ8 Media. With experts and specialists to make a customized sports marketing plan or create and grow a social media platform for your brand, Activ8 Media helps businesses and individuals grow their brand. For more information visit us at activ8media.com!
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