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Trump Taking Home
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Trump Taking Home

Trump Taking Home

Charlie Mitelhaus/ Nicholas Tice / Contributors

The most polarizing man in the world right now, regardless if the thought was accompanied by an excited grin or a depressed frown on your face, we all know that this man is Republican nominee front runner, Donald Trump. Trump in some people’s eyes has been pushing boundaries and crossing lines, but doing so has only lead to success where it matters most as he is out in front of the GOP nominee race for President of the United States of America. However, one thing is missing from the potential republican candidate, and that is a sidekick, or in this case, a possible vice presidential candidate.

Last week, Trump dropped a few familiar names as to who could be his potential running mate: Marco Rubio, Scott Walker, and surprisingly, John Kasich, one of the final three men still in contention for the republican nomination. Donald Trump has made it crystal clear that he wants his running mate to have considerable experience in government, as he is more of a newcomer to politics than the rest of the candidates. Upon hearing the news, Governor John Kasich claimed, “I’m not going to be anybody’s vice president; I’d be the worst vice president the country ever saw. You know why? Because I’m not like a vice president. I’m a president, you know?”.

Was this simply a classic Donald Trump power move in an attempt to play mind games with the competition? Knowing the cheekiness that Trump has been known to possess it certainly is not out of the realm of possibility. As the GOP race continues to come closer and closer to the finish line, it will be interesting to see who Trump would select if given the opportunity to have a running mate. Running a successful political campaign requires the same principles as running a successful business: a team, a brand around the candidate’s image, spreading brand awareness, ad campaigns, and, what has become increasingly important in this year’s election, staying relevant and up to date on all social media outlets. These similarities have been the basis for the success of Donald Trump, the self-branding expert and savvy businessman. His skills as a brander are coming out in full force as his campaign prepares for Tuesday’s primary election being held in his home state of New York.

The stakes are now higher than ever for Republican candidates as they prepare for New Yorkers to vote on Tuesday. With only a handful of states left to vote in the primary election process, if a candidate is to secure 50% of the votes in New York they will walk away with all 95 of the state’s delegates. With Donald Trump already holding a 99 delegate lead in the race for the Republican nomination, a win in his home state would nearly cripple his competitors shot at the presidency. Winning the home state has proven to be difficult for many presidential hopefuls in the past, but Donald Trump has spent a lifetime rebuilding and revitalizing New York City and its surrounding areas. At one point early in the business tycoon’s career, he renovated Wollman Ice Rink in New York City after the city had spent six years and 12 million dollars before abandoning the project. Trump took over the project for no cost and finished the job in three months and well under budget. This story still sits in the minds of many New Yorkers who may see Trump as a political outsider, but through this example, one who can reform a corrupt and expensive federal government.

A brand isn’t built in a day. Donald Trump has devoted his life to building his brand as a successful businessman, looking out for fellow New Yorkers. Like Trump, Activ8 Media is aware of the impact that a powerful brand delivers for a company. This is why brand awareness and activation are among the top priorities for launching a successful business and even a successful political campaign. It is due to Donald Trump’s branding technique that he has seen so much success in this race and may just take home with his home state.

Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers.

 

 

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