It’s been two decades since Tiger Woods first uttered the phrase, “Hello World”, as he became a professional golfer at the age of 20. Since then, Tiger has been the face of golf. With 79 wins on the Professional Golfers’ Associate (PGA) Tour, and 14 major championship victories, he is viewed by many as the greatest golfer of all time. His intense, dominating style of victories along with his uncanny ability to hit clutch shots captivated the golf world and has helped grow the game tremendously.
In his absence, numerous professionals such as Rory McIlroy, Jordan Spieth, Dustin Johnson, and Jason Day have all had spells of dominance, but nothing has compared to what Woods was able to produce during most of the past two decades. When he was leading or close to a lead in the final round of a golf tournament, it was must-see TV. Now, we get a chance to see if Woods can return to his old form. Woods announced through his website that he hopes to return to golf October 13th at the Safeway Open in Napa, California. He also stated he intends to play in the Turkish Airlines Open spanning from Nov. 3-6, in Antalya, Turkey, and the Tiger Woods Foundation-run Hero World Challenge, Dec. 1-4, at Albany in the Bahamas.
It will be interesting to see which golf clubs Woods will be playing in his return to golf, as his long time sponsor, Nike, has left the golf club business. A possibility will be Titleist, the equipment company he used prior to using Nike golf clubs. There is a chance, however, that another company could convince Woods to help activate their brand such as what Cobra Golf has done with Ricky Fowler. Activ8 Media specializes in brand activation strategies to help take brands and businesses to the next level. With over 20 combined years of experience in digital marketing, national brand activation campaigns and consumer engagement, we can help turn your vision into a reality.
Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers. For more information on how you can activate your business or brand, visit us at activ8media.com.