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The Peoples’ Champ
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The Peoples’ Champ

The Peoples’ Champ

Jake Andrusko / Contributor

Dwayne “The Rock” Johnson. You know the name. You know what he’s about. His past in professional wrestling and his current stardom on the big screen speaks for itself. What you may not know is how he is single handedly changing the way Hollywood promotes and creates awareness for upcoming blockbuster hits.

Evident of his 47.3 million Instagram followers, and nearly 55 million Facebook fans, The Rock has a global fan base that is hard to match. Take one look at his Instagram page and you’ll get a firsthand, behind-the-scenes, all access preview to upcoming movies, television series, promoted products, and of course, his everyday baller lifestyle. The amount of brand awareness The Rock is creating for future Summer time release Baywatch, and current airing HBO series, Ballers, is certain to have a positive correlated effect to viewer totals for HBO subscribers and box office receipts once the new movie is released in May 2017. The sneak peaks The Rock gives through his social media accounts guarantee daily press coverage for the upcoming film, all which Paramount Pictures spends a grand total of $0 on for marketing the movie.

Johnson’s persistent engagement with his fans through his social media administration has proven to be an effective method for grossing dollars in Hollywood. Dating back to the 2015 hit San Andreas, which grossed nearly $500 million worldwide when The Rock was doing the same thing by sharing clips and snippets to the world, we see an indicator of the type of power someone like The Rock has on potential marketing campaigns. Not putting a show on for us, however, Dwayne Johnson has always spoken to his audience as if they were a part of his own team. That’s probably why he has such a loyal following and is seen in such good light as “The Peoples’ Champ”. Whatever The Rock is a part of, his followers want a piece of as well. That is also why his recently debuted “Project Rock” line at Under Armour has already seen such success.

“Project Rock recognizes that we are all a work in progress, consistently trying to get better and working harder toward our goals. Understanding the grit, grind, and sacrifice, I wanted to find a way where I can embark on a journey with others, to inspire them to constantly chase their greatness no matter the intensity,” Johnson said upon the announcement. “That’s why partnering with Under Armour made so much sense, they embody the idea of this constant growth and progression, and together we want to help push people through their own ongoing pursuit of innovation: mind, body, spirit.” As a partner with Under Armour, you can also see him pushing other connected fitness platforms for the brand as he narrates a new commercial for Under Amrmour’s Healthbox, which includes a fitness band, heart rate monitor, scale, and more to track health and fitness goals.

Ensuring interaction and engagement with your target customers through a detailed social media plan is a stronghold in making sure your brand is exposed above the competition. Just like The Rock’s unique use of his social media platforms, Activ8 Media helps businesses reach their full potential through the use of these strategies, If you smell what the Rock is cookin’, click here to let us help you and activ8 your brand!

Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management and social media for businesses, athletes and entertainers.

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