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The Next Generation of MacBook
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The Next Generation of MacBook

The Next Generation of MacBook

Nicholas Tice / Contributor

As the innovation of technology seems to improve every day, and competition becomes more and more fierce, Apple has been no stranger to introducing groundbreaking products to the market. Recently, their new MacBook Pro was released to the public and has drawn a significant amount of attention. The features of the new MacBook Pro seem to be endless.  For the first time in the history of Apple’s MacBook line, this new version will feature a touch screen interface to compete with companies like Microsoft, who have set themselves apart from Apple in the laptop market due to their touch screen capabilities. Additionally, the Touch ID feature from iPhones and iPads will be available on the MacBook Pro. This will allow the user to open their computer and even make secure purchases with their fingerprint.

In true Apple fashion, the technology giant launched its new MacBook Pro in ways they knew would capture the attention of their market. Apple used a multi-media marketing campaign that hinged on the use of social media and YouTube. The series of videos revealing the functions and looks of the new laptop have generated nearly 10 million views on YouTube in a matter of days. This marketing approach exemplifies the shift from traditional television commercials and billboard advertisements, to the use of social media and free sites like YouTube to bring a product to the masses. Not only does Activ8 Media assist businesses in making social media work effectively to generate awareness of a brand, Activ8 has proved that marketing solely based on cost-free social media sites is here to stay through the successful launch of Max Effort Muscle. If behemoth companies like Apple realize the best way to reach consumers is through social media, any business, large or small, that continues to neglect this new means for marketing, is setting themselves up for failure.

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