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The King’s Return to Social Media
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The King’s Return to Social Media

The King’s Return to Social Media

Jake Andrusko / Contributor

Before this year’s National Basketball League (NBA) playoffs began, LeBron James implimented the same mission as he did the year before: Zero Dark Thirty-23. What this meant was “The King” was silencing out all outside distractions throughout the playoffs by completely disconnecting himself from his social media. With a following of over 22.2 million on Instagram alone, a single post made nine weeks ago with a blank picture stating, “Zero Dark Thirty-23 activated #StriveForGreatness,” truly left his followers in the dark.

Now that the NBA finals have finished, with LeBron James and the Cleveland Cavaliers taking home the hardware, the light switch on James’ Instagram has been turned back on. Shortly after “The King” won his ring, he took to the social media platform addressing critics who said he has “lost a step” and “couldn’t deliver a championship to his hometown”. The post shows James holding the Larry O’Brien championship trophy and silencing his biggest fault finders by simply sating “…but guess what THAT’S NONE OF MY BUSINESS”.

The stunt of Zero Dark Thirty-23 has seen a lot of criticism itself. The influence of social media on athletes can weigh heavy on their performance if taken too personally, so in the end, it is up to the individual to decide where they want to put their focus when their team needs them most.

Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers. For more information on how you can activate your business or brand, visit us at activ8media.com.

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