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The iPhone “Special Edition”
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The iPhone “Special Edition”

The iPhone “Special Edition”

Heather Jacques / Contributor

Apple has recently announced that they expect to reveal a new iPhone called the iPhone SE – the suffix reportedly reffering to the new iPhone as a “special edition”. Accomplishing the opposite of the most recently released iPhones, like the iPhone 6s Plus, the SE is set to be smaller yet feature all the great amentities as the newer, larger phones.

This new addition the the iPhone family is only going to have a four-inch display compared to the latest iPhones with  five and a half-inch displays. The SE will still feature the widely popular A9 chip which, according to Apple, “Lets you experience up to 70 percent faster CPU [central processing unit] performance, and up to 90 percent faster GPU [graphics processing unit] performance for all your favorite graphics-intensive games and apps.” The phone will also have the same 12 megapixel camera and be able to take live stream photos.

With this iPhone edition, Apple is trying to hit a new base of customers, or previous customers, by offering a smaller phone, drawing in those who have not liked Apple’s previous, larger phone updates. Apple is the most innnovative company in the world, always coming up with new branding techniques, products, and ways to hit consumers. As an industry leading company, offering the top brands in the world of technology, their success has been accomplished through effective product and brand marketing.

Using proper business tools like brand activation to reach more customers is a big key to Apple’s success as they punch on against big competitiors like Samsung. Coming out with new, unique, material and fresh content, keeps Apple at the top of the market. Any businesses can do the same, but Activ8Media understands that coming up with new content can be difficult. That is why Activ8Media offers not only brand activation and consulting but also content creation, search engine optimization, and web design and development services to help take businesses to the next level.

Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, and social media for businesses, athletes and entertainers.

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