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The Content Creation Behind
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The Content Creation Behind

The Content Creation Behind

Chris York / Contributor

With a number of can’t-miss storylines, from Chris Rock’s opening monologue to the anticipation of the Best Actor award, the 2016 Oscars had plenty of buzz and dominated the social media scene.

There were more than 12 million Tweets with just the #Oscars hashtag, as well as an extensive highlight reel at the top of everyone's Instagram feed, detailing everything from behind-the-scenes backstage to Leonardo DiCaprio’s first Best Actor win. In all, Twitter estimated 3.9 BILLION views of Oscars tweets based on 24.2 million Tweets, an astronomical single-day number.

But the final highlight came came from Spotlight, which won the distinguished Best Picture award at the 88th Academy Awards on Sunday. The Revenant was the favorite heading into the show, but Spotlight, which ended up with two Oscar wins, was the pick. The film followed the “spotlight team” from the Boston Globe, which investigated cases of widespread and systemic child sex abuse in the Boston area by a number of Roman Catholic priests.

The Globe earned a 2003 Pulitzer Prize for Public Service, and the movie earned rave reviews in telling the story. The journalists involved were imperative in bringing attention to the issues in the Boston Area, and were the content creators in making sure it was a story that was told.

The content creation was not easy, took months to develop and tackled a difficult issue, but their strong reporting and investigative skills brought a crucially important story to light. The Spotlight team paid homage to the journalists and team who put the articles together upon accepting the Oscar last night as well, a final culmination of a movie that landed on more than 120 critics’ and publications’ top ten lists.

 

Activ8Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising and social media for businesses, athletes and entertainers. 

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