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Sponsors Drop Locthe
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Sponsors Drop Locthe

Sponsors Drop Locthe

Todd Sabol / Contributor

All publicity is good publicity, right? Wrong. Ask Ryan Lochte, the decorated American swimmer who recently had a self-inflicted fall from grace at the 2016 Rio Olympic Games. The 6-time Olympic gold medalist and three other swimmers found themselves in a heated exchange with local police officers one night while in Rio, and the swimmers compensated the authorities $50 before leaving in a taxi. Reports had surfaced soon after that Lochte had claimed they had been robbed, which instantly became a bigger news story than the actual Olympics.

 Since the event occurred, Lochte and the other swimmers admitted to being dishonest and exaggerating the story beyond what had actually happened. While the fallout of these events is still unfolding, the major news that dropped on Monday was that Speedo, Polo Ralph Lauren, Gentle Hair Removal and Airweave, (a mattress making company) had all parted ways with Lochte after his disappointing actions came to light. These companies have all commented that they hold their business partners and employers to higher standards, morally and ethically and if they cannot meet those demands, they will not provide sponsorship for anything less. It’s a sad descent from the pinnacle of the swimming world which he held with fellow American great, Michael Phelps. Looking forward to the 2020 games in Tokyo Lochte’s appearance is in doubt, and he has a lot of work to do outside of the pool to repair his tarnished image.

 In today’s digital age, a person’s image or company’s brand can be affected by even the smallest of actions. Activ8 strives to continually improve their brand presence and reputation in order to provide industry leading services on a daily basis for their customers. Networking with the likes of Eric Thomas, among many other proven businessmen and women, set them apart as a company continually improving their agency in social media and marketing.

 Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers. For more information on how you can activate your business or brand, visit us at activ8media.com

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