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Rose Prepares for a Fresh Start
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Rose Prepares for a Fresh Start

Rose Prepares for a Fresh Start

Nicholas Tice / Contributor

After bursting into the National Basketball Association (NBA) in 2008 as a member of his hometown Chicago Bulls, Derrick Rose’s career has been plagued with injury. Since being named the NBA’s youngest Most Valuable Player in 2011, knee problems have kept him sidelined for a majority of the past four seasons. In a somewhat unexpected move earlier this week, Chicago traded their hometown hero, Rose, to the New York Knicks in a multi-player deal.

Although a sudden shock, the trade to the Knicks offers Derrick Rose a shot to revive his once bright career, and avoid being considered a “bust”. If the former Chicago Bull is able to stay healthy, he has the ability to transform the Knicks into a championship contending team, especially since Rose will have superstar NBA veteran, Carmelo Anthony, as a teammate in The Big Apple.

The future is full of hope for both Derrick Rose and New York Knicks fans. Rose possesses the talent to become the best point guard playing in the NBA, and could turn around a stagnate New York Knicks team. The rebranding of Rose’s career with a new team hinges on his ability to stay on the court and off the bench. Even with the unexpected trade from his hometown, Rose thanked the Bulls for his fresh start in New York. On Friday’s episode of the Activ8 Media Podcast, Chicago native and host John Fosco said although Rose was leaving, Derrick will always be a Chicago Bull to him. This kind of message goes to show the impact Rose had in the NBA, even with limited playing time. The sky is the limit for this young superstar, and he will have the ability to rebuild his brand around a new team as he tries to get healthy for the 2016-2017 season.

Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers. For more information on how you can activate your business or brand, visit us at activ8media.com.

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